LensToLens | Peruvian alpaca toys enchant Chinese consumers at 7th CIIE

(241106) -- SHANGHAI, Nov. 6, 2024 (Xinhua) -- The booth of Warmpaca is pictured during the seventh China International Import Expo (CIIE) in east China's Shanghai, Nov. 5, 2024.

In 2016, Ma Yuxia, a Chinese businesswoman, purchased alpaca wool products made by Peruvian craftsman Oswaldo Mamani at a street market in Arequipa, Peru, and introduced them to the Chinese market. Through continuous participation in editions of the CIIE, alpaca wool products have become highly popular in the Chinese market, and Ma and her partners have established their own brand, known as Warmpaca (meaning "warm alpaca").

This year, Warmpaca has made its seventh consecutive appearance at the CIIE, gaining even more favor among Chinese consumers. Currently, the brand has entered over 30 domestic shopping malls and expanded its online sales through e-commerce platforms. (Xinhua/Jin Mamengni)